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SELLING 101, by ZIG ZIGLAR
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- Sales Rank: #824503 in Books
- Published on: 2016
- Original language: English
- Binding: Paperback
Most helpful customer reviews
13 of 13 people found the following review helpful.
Useless Pocket filler.
By Magnumbull
Zig Ziglar is the master of sales. I have been reading his books since I started my career in auto sales and I credit much of my success to his knowledge and wisdom. So naturally, when I saw this book on Amazon and I realized that I had never read it, I ordered it. To my dismay, this book is not at all what I expected. Simply looking at it brought me to an uncontrollable episode of laughter, born of bewilderment and confusion.
It is a miniature pocket book which I would value at no more than $4. The concepts are very basic and in some cases, outdated. If you are a Sales Professional, don't waste your time or money on this book. There are no "refresher" ideas or any useful information for you at all. Pocket books are meant to be readily available so that you can quickly reference them for information. You will never ever have a need to take this book out of your pocket. In fact, it will probably serve you better as a paperweight. This booklet is perfect for beginners, and by beginners, I mean people who just started working in sales yesterday.
I still love amazon and I still respect Zig Ziglar. I'll just need to be more careful with what I order online.
1 of 1 people found the following review helpful.
Zig is still on point.
By amazonaddict
To be honest I had no idea what I was buying. I didn't realize that this was more of a Pocket Version than a full fledged book on it's own, but I don't think that's a bad thing. You should be aware that this book is indeed small, it fits into my inside jacket pocket and into my Levi's back pocket. That being said, it's like the Mighty Mouse of sales books, it packs a decent sized punch and can save the day if you give it a chance, plus it's kind of nostalgic.
I'm in my 40's and I've been reading Ziglar's stuff for my entire adult life and it still rings true. This book will do 1 of 2 things for you, it will either remind you of all the basics that you already knew or it will open your eyes to how much more there is to this business than just offering a product. I'm OK with either outcome actually. The principals that Zig outlines in this book are just the tip of the ice berg, it's like the CliffsNotes version of all of his other works. The title says it all actually, this is indeed Selling 101, a basic foundation to build upon.
There are many people in the Sales Industry that got there by accident. These are the people that just lucked out, maybe weren't the best students and maybe haven't read a book in years. This is a good little book because it's not intimidating, you can get through it in a couple of lunch hours and pull some useful info out of it. The best part is that even though Zig passed away a few years ago, he is still selling. This book is designed to Motivate you to better yourself, and with that desire you'll want to go further on the journey with Zig. Luckily his legacy is carried on by his family and you can buy all of his other books, his certifications and classes online. This book makes me want to buy more from him, and it's a win-win.
In the mean time I'm going to listen more, sell with integrity and proceed with a couple of simple plans.
4 of 4 people found the following review helpful.
Basics
By Hutt2
This book is basic at best. It lacks a considerable amount of relevant examples in today's world. If you are looking for a job in sales and have never sold an item this book gives decent structure to a sales call. It also offers a good pep talk and gives insight to the possible future. However if you have had some sales training or have been selling for a couple years this book does not offer much.
I enjoyed the chapter on call reluctance the best as it showed me that everyone gets a little anxious when making a sales call. It also helped me reaffirm that I am equipped to be a salesperson and I have the basics down.
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