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Package Form and Design: Encyclopedia of Paper-Folding Design (v. 3)From PIE Books
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Today, product packaging must not only protect the merchandise, it must act as a branding tool to differentiate the product from those of competitors, and for seasonal and other promotional campaigns. It is charged with the task of presenting the product’s features in an appealing light by being attractive, fun, and easy to use. Creating these alluring shapes requires considerable time and effort, in a process of trial and error to achieve the best form and function. Among package materials, paper is most fundamental, yet sensitive; it requires skills and techniques in cutting, folding, and gluing to maximize the characteristics of the material and develop a perfect package design. In this volume, 160 high-quality commercial paper packages created by industry professionals, including such famous brands as Champagne Veuve Clicquot and Liberty, unveil the details of the package designs through photographs and schematic drawings, which help readers understand the construction of the boxes and how they work. Drawings are included on the accompanying CD-ROM in pdf format. This book will serve as a gateway to the world of design, made possible by paper materials.
- Sales Rank: #1890311 in Books
- Published on: 2011-09-06
- Original language: English
- Number of items: 1
- Dimensions: 11.07" h x .82" w x 8.57" l, 2.55 pounds
- Binding: Paperback
- 240 pages
About the Author
Natsumi Akabane is a professional graphic designer and package designer who teaches at Joshibi University of Art & Design and Kuwasawa Design School in Tokyo.
Most helpful customer reviews
1 of 1 people found the following review helpful.
AWESOME!!
By Loretta T. Leighty
My Instructor brought this along with some other books, and he highly recommended this one. I looked it over and didn't hesitate to order this one. However, it was on back-order for so long (nine months) that I pretty much forgot about it. When it finally came, it was like Christmas! This book is MUST for any Graphic Designer who wants to get into packaging and coming up with amazingly creative designs. There are flat patterns for each package that you can download from a CD. This book is definitely one for my collection.
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